PR & Visibility
Public Relations (PR) is how you build and manage your media presence. We help you secure press releases, media coverage, and speaking slots to establish authority and create a verifiable digital footprint.
Your PR Campaigns
No active campaigns. Expand a route below to explore the process and get started.
Explore PR Routes
Choose the strategy that best fits your goals. Review the full process and payment milestones before committing.
PR Direct
Guaranteed placements in publications, conferences, patents, judging, speaking, and more — Scouting Monk suggests options with transparent quotes, then runs the process internally.
What this covers
Guaranteed placements in publications, conferences, patents, judging, speaking, and more — Scouting Monk suggests options with transparent quotes, then runs the process internally.
How the process works
1Request & scoping
Request & scoping
Domain, 2-line statement, and target (EB1A/O1A/promotional).
2Options & quote
Options & quote
Scouting Monk suggests placement options with pricing.
3Draft & approval
Draft & approval
Draft prepared internally and sent for client approval.
4Publication
Publication
Article published; final link delivered.
Payment milestones
80% after confirmation → draft & approval → 20% on publication.
80%Quote Confirmed
Quote Confirmed
Pay 80% after selecting placement option and confirming quote.
Timing: After client confirms placement
Verified with: Signed quote confirmation
20%Published
Published
Pay remaining 20% after published article URL and proof are verified.
Timing: After publication verified
Verified with: Published article URL · Outlet name · Screenshot of live publication
Scouting Monk payment protection
Payment is milestone-triggered. Final 20% is due only after the live publication link is verified.
PR Organic
Outreach-led PR with a feasibility gate first — Scouting Monk asks clarifying questions, sends a quote, then runs journalist outreach targeting 3–4 placements.
What this covers
Outreach-led PR with a feasibility gate first — Scouting Monk asks clarifying questions, sends a quote, then runs journalist outreach targeting 3–4 placements.
How the process works
1Feasibility check
Feasibility check
Scouting Monk assesses profile fit for organic PR route.
2Strategy & drafts
Strategy & drafts
Drafts and journalist targeting prepared.
3Reachout
Reachout
Journalist outreach begins after second payment.
4Connection tracking
Connection tracking
Track responses and accepted connections (2+ gate).
5Placements
Placements
Target 3–4 PR placements with evidence.
Payment milestones
Feasibility gate → 40% → drafts ready → 40% → 2+ connections → 20%. Target: 3–4 PRs.
40%Campaign Initiation
Campaign Initiation
Pay 40% advance after feasibility check passes and quote is confirmed.
Timing: After organic route confirmed
Verified with: Feasibility approval · Signed quote
40%Drafts & Reachout Ready
Drafts & Reachout Ready
Pay 40% after drafts, journalist targets, and reachout list are confirmed.
Timing: Before outreach begins
Verified with: Draft content · Journalist list · Reachout plan
20%Connections Accepted
Connections Accepted
Pay remaining 20% after journalist connections accepted at 2+ outlets.
Timing: After 2+ connections accepted
Verified with: Connection confirmations (2+) · Placement tally (target 3–4 PRs)
Scouting Monk payment protection
Organic PR is feasibility-gated. Payments unlock as outreach milestones are verified.
Direct placement types
Each type uses its own milestone schedule. Click to read the full flow, process steps, and payment breakdown — all explained here.